BrookVale Vineyard
Brand Identity Design
The brand identity for BrookVale Vineyard, is inspired by the concept of alcohol being the devil. The concept explores the temptation with contrasting wine designs, the red wine is dark and vampiric allure, and the white wine reflects purity and grace. The deliverables include red & white wine labels, hang tags, and coaster Designs.
Process
Moodboard
Started with a moodboard with my idea, collecting imagery with a dark vampric energy, was inspired by cybersigilism, skulls, decorative type like blackletter. Red, black, and gold colors, and overall decorative alcohol bottles.
Initial Sketches
Exploring Type
These were the initial ideas with some of the typography selected and combining imagery
Intial Ideas
Best Concepts
Ended Up working with Soliphistic, Citris Gothic Rough, Herb, and Futura PT In my final Wine designs. I shared these 3 versions of my logo for feedback with my professor. I continued to move forward with the 1st concept, intergrating the skull, and EST 1845 text with the mark.
Final Logos
Photoshop was used to create the look of a gold embossed mark.
Initial Coaster Designs
Final Coaster Designs
Initial wine label designs
Final wine label designs
Final hang tags
